MICE Show Asia 2026 will expand its exhibition space by 83.2% compared to previous years. The event is scheduled from 21 to 23 October 2026 at the Sands Expo & Convention Centre in Singapore, hosting destinations, venues, MICE suppliers, meeting planners, corporate travel professionals, and buyers.
Confirmed Exhibitors and Buyer Attendance
Confirmed exhibitors include Ayana, Festive Events, Le Meridien Phuket Beach Resort, Liberty International Tourism Group, Sapporo Convention Bureau, Sri Lanka Convention Bureau, Uganda Convention Bureau, and Uniworld Boutique River Cruises. Over 200 MICE buyers will participate, representing organizations such as Amex GBT, Asian MICE Planner Co. Ltd, Be Event Group, ConferenceDirect, Culturebrand Luxury Travel
& Events, HelmsBriscoe, International Conference Services, K.I.T. Group APAC Pte Ltd, LamontCo, Technical Communications Intelligent Japan Inc, TUI Travel Center, World Association for Medical Law, and World Psychiatric Association.
New Networking and Professional Development Initiatives
The 2026 event introduces the Association Executive Networking Session, an invitation-only platform for peer exchange among association executives. The Pinnacle Partners Experience will return for its second edition, curated by Uncommon Conferences, offering an interactive session exclusively for selected MICE and corporate buyers. David Sand, Group CEO of Uwin Iwin Incentives, praised the 2025 Pinnacle Partners Experience, stating, “It’s always a joy for me to be exposed to uncommon experiences and
I thoroughly enjoyed the morning. I wish there were more of these weaved into the same old same old bigger events.”
Conference Program and Workshops
The MICE Fundamentals workshop will be available, led by representatives from IAEE, MPI, and SITE, aimed at upskilling emerging MICE professionals. The conference program focuses on topics including evolving MICE buyer behaviors, corporate travel trends, technology advancements like AI, sustainability, and market intelligence. Featured speakers include Pom Corpuz from Chase Travel Corporate Solutions, Navodit Srivastava of Cvent, Scott Nodsle from Encore EMEA & APAC, Vivek Neb of Escalent, JingWen Wong of FCM Meetings & Events, Errol Lim of Jublia
AI, Florian Jacque of Midstay & MicePro, Michael Kruppe of Shanghai New International Expo Centre, and David Hughes from Uniglobe Travel International.
Official Statements and Industry Role
Darren Seah, Executive Director of Messe Berlin Asia Pacific, stated, “MICE Show Asia is evolving in line with the needs of today’s business events industry.” He emphasized the event’s focus on measurable outcomes, meaningful experiences, and connecting suppliers with decision-makers. Seah added, “The value of MICE Show Asia lies not only in connecting international MICE suppliers with buyers, meeting planners and corporate travel professionals across Asia Pacific, but also in bringing the wider MICE, travel and technology communities
together through the ITB Asia ecosystem.”
Integration with ITB Asia Ecosystem and Partnerships
MICE Show Asia 2026 will take place alongside ITB Asia and Travel Tech Asia, linking the MICE, travel, and technology sectors. Key conference partners consist of China Business Event Industry Committee (CBEIC), Global MICE Collaborative, Global Sustainable Tourism Council (GSTC), Tourism Economics, and Uncommon Conferences. These organizations will contribute market insights, sustainability expertise, practitioner-led discussions, and trend analysis to support a comprehensive conference program.
Business and Knowledge Exchange Platform
The event aims to serve as a business marketplace and a platform for professional development by facilitating networking, knowledge exchange, and skill advancement. The expanded exhibition space and added programming
reflect the growing demand for MICE opportunities in the Asia Pacific region amid evolving buyer expectations for event experiences, flexibility, and sustainable solutions.
