Accor has entered the Las Vegas hotel market by adding the Treasure Island hotel to its Handwritten Collection brand. This integration marks the company’s first presence in Las Vegas, USA, as announced on August 8, 2026.
Joining Treasure Island to the Handwritten Collection forms a key part of Accor’s broader brand expansion and growth strategy. The company emphasizes this rebranding move as a strategic step to expand its footprint in the highly competitive Las Vegas market, leveraging the established recognition of Treasure Island without announcing any remodeling or operational changes.
