ITB Americas will hold its inaugural event from 10 to 12 November 2026 in Guadalajara, Mexico, with 70% of exhibition space already booked. The event is set to attract more than 5,000 travel professionals, predominantly from the Americas, with 80% regional participants and 20% from other global markets.
Global Buyer Participation in Hosted Buyer Program
The Hosted Buyer Program at ITB Americas 2026 has confirmed participation from highly qualified buyers representing over 30 countries across all five continents. The program includes diverse travel sector professionals such as outbound travel agencies, tour operators, online travel agencies, incentive travel agencies, travel advisors, corporate travel managers, group travel organizers, FIT
specialists, adventure and luxury travel specialists.
Premier Buyer Network Expands Reach
The Premier Buyer Network supports the Hosted Buyer Program by connecting ITB Americas with reputable industry organizations across the Americas. Partner groups include CATO, ATTA, ASTA NY Metro Chapter, IGLTA, Expo Mayoristas, SITE Mexico, Evintra, AMDEMAC, ASTA Suncoast Metro Chapter, and GETLATAM. These partnerships broaden international buyer access and ensure senior decision-makers across multiple travel sectors attend.
Exhibitor Momentum and Marketplace Positioning
Seventy percent of the exhibition space for ITB Americas 2026 has been secured by a range of exhibitors including destinations, hotel groups, airlines, travel technology companies and tourism organizations from the Americas and beyond. The event positions
itself as the first Pan-American B2B travel marketplace connecting the Americas with global travel markets.
Conference Program Covers Emerging Industry Topics
The ITB Americas Conference will run concurrently with the exhibition, featuring over 40 sessions across six conference tracks and two stages. Sessions will address artificial intelligence, distribution, destination competitiveness, aviation, sustainability, hospitality, luxury travel, and emerging technologies, bringing together industry leaders, destination representatives, and innovators.
Industry Demand and Business Opportunities Affirmed
Vicente Salas Hesselbach, Vice President & Managing Director Americas at Messe Berlin, stated, “The response to our Hosted Buyer Program confirms that the industry is looking for a Pan-American business platform focused on meaningful connections and measurable business opportunities.” He
added that the program “brings together highly qualified buyers whose profiles closely align with the commercial objectives of our exhibitors, creating valuable business opportunities from the very first edition of ITB Americas.”
