ITB Americas 2026, the first Pan-American B2B travel marketplace, is scheduled for November 10 to 12, bringing together North America, Central America, South America, and the Caribbean in a unified event. Four months ahead of its debut, 70% of the exhibition space has been sold, signaling strong industry demand for a dedicated platform serving the Americas region.
Participating Destinations and Key Industry Players
Mexico serves as the Official Partner Country for the inaugural ITB Americas, represented alongside Brazil, Peru through PROMPERÚ, Costa Rica, Nicaragua, Las Vegas (USA), Visit Tampa Bay (USA), and Dubrovnik and Neretva (Croatia). Further participants are expected from Colombia, Cuba, the Dominican Republic,
Visit Orlando (USA), and Puerto Rico. International exhibitors include African Showcase, Hangzhou Youge Travel Agency (China), CREVEN Korea, Egypt, Thailand, and the Slovenia Tourism Board, reflecting the event’s global connections.
Hospitality brands confirmed include Accor, Wyndham Hotels & Resorts, JW Marriott Peru, Hard Rock Hotel Guadalajara, RIU Guadalajara, Grupo Presidente, Grupo Brisas, and Velas Resorts. From aviation, United Airlines and Air Canada are participating, underlining the event’s focus on connectivity in the Americas. Mobility partners Trenitalia, National Car Rental / Enterprise Rent-A-Car México, and ACE Rent A Car (USA) will provide car rental services. Travel technology providers scheduled to attend
include AMADEUS, SiteMinder, Dharma, RoomPriceGuide, TripMatrix, Nexo Travel Solutions, Emburse, My Lighthouse UK, and Grupo Zugatech. Additional travel brands in attendance are Miki Travel, MegaTravel, Colinson Group, and Merging Mundos Safaris.
Attendance and Conference Program
ITB Americas anticipates more than 5,000 industry professionals representing over 42 countries, with 80% of participants from the Americas and 20% from international markets. The conference will feature over 40 sessions addressing topics such as artificial intelligence, digital distribution, sustainability, and emerging travel technologies. These sessions aim to provide insights and knowledge essential for industry adaptation and growth.
Strategic Positioning and Business Focus
Designed to fill a gap in the global travel trade show
landscape, ITB Americas will act as a strategic platform connecting the entire Americas region. The event focuses on quality business engagements and measurable commercial outcomes rather than maximizing attendance volume. Its Hosted Buyers Program will facilitate structured meetings between exhibitors and qualified international travel buyers aligned with their commercial objectives.
Industry Leadership and Official Statements
Vicente Salas Hesselbach, Vice President and Managing Director Americas at Messe Berlin, stated, “ITB Americas was created to bring the Americas travel industry together in a way that has never existed before.” He emphasized that the commitment from founding exhibitors demonstrates the industry’s need for a focused business platform supporting
strategic partnerships and meaningful market access.
