In a meeting held in Seoul prior to July 23, 2026, Tanzania’s Minister for Natural Resources and Tourism, Dr Ashatu Kijaji, instructed the country’s embassy in South Korea to strengthen efforts in promoting Tanzania’s tourism sector. The directive came during discussions with Tanzania’s Ambassador to South Korea, Noel Kaganda, emphasizing the embassy’s role in raising Tanzania’s profile to attract more visitors from the Asian market.
Tanzania offers a diverse range of tourism attractions including world-renowned national parks, rich cultural heritage, and historical sites. The government has set a target to attract eight million international tourists by the year 2030. Dr
Kijaji highlighted the potential benefit of strategic promotion around these attractions to increase tourist arrivals and contribute to this goal.
Increased Coordination During UNESCO World Heritage Committee
Dr Kijaji is attending the 48th Session of the UNESCO World Heritage Committee held in Busan, South Korea, from July 19 to July 29, 2026. Meanwhile, Ambassador Noel Kaganda committed to collaborating closely with the Tanzania Tourist Board (TTB) to develop effective strategies aimed at promoting Tanzania’s tourism offerings in South Korea.
Korean Market Interest in Cultural and Historical Tourism
There is an expanding interest among South Korean tourists in cultural heritage and historical tourism, presenting an opportunity for Tanzania to capitalize on this growing segment. The Tanzanian
government aims to leverage this trend by utilizing diplomatic channels to increase its footprint in the Asian tourism market.
