ITB Asia 2026 will host the Business Traveller Global & Regional Awards ceremony for the first time on 21 October 2026 in the Begonia Main Ballroom at the Sands Expo & Convention Centre in Singapore.
Business Traveller Awards Recognize Over 40 Years of Travel Excellence
The Business Traveller Global & Regional Awards have recognized excellence across airlines, hospitality, destinations, travel technology, and corporate travel for more than 40 years. The awards are voted on by Business Traveller’s readership of frequent travellers worldwide and are overseen by international travel experts.
Strategic Partnership Integrates Awards into ITB Asia’s Platform
This event is a new strategic collaboration between ITB Asia, Asia-Pacific’s leading platform for the travel industry, and Business Traveller, an
authoritative brand in travel and hospitality awards. The partnership strengthens the corporate travel segment and integrates the awards into ITB Asia’s official programme, enhancing recognition and engagement across the travel sector.
Industry Leaders Comment on Partnership and Awards Hosting
Denise Jaschke, Managing Director APAC at Business Traveller, stated: “As Business Traveller celebrates 50 years of serving the world’s most frequent travellers, we are delighted to deepen our partnership with ITB Asia. Following the success of bringing the Asia-Pacific Awards to Singapore last year, it is a natural next step to host the Business Traveller Global Awards in Singapore for the very first time. This is not only a
milestone for Business Traveller, but also for Asia, reflecting the region’s growing importance as a global hub for aviation, tourism and business travel.”
Darren Seah, Executive Director of Messe Berlin Asia Pacific, commented: “This partnership marks an exciting milestone for ITB Asia and reflects our continued commitment to strengthening the corporate travel segment.”
Enhancing Asia-Pacific’s Travel Industry Network
The event will bring together senior executives, buyers, and decision-makers from airlines, hospitality, destinations, travel technology, and corporate travel under one roof. It highlights Singapore’s role as a growing global hub for aviation, tourism, and business travel while fostering synergies across leisure, corporate, and MICE travel sectors.
The partnership aligns Business Traveller’s global readership with ITB Asia’s extensive travel trade professional network, promoting industry recognition and facilitating business connections throughout the Asia-Pacific region.
