ITB Asia 2026 will host the Business Traveller Global & Regional Awards on 21 October 2026 at the Begonia Main Ballroom of the Sands Expo & Convention Centre in Singapore. The awards recognise excellence across airlines, hospitality, destinations, and travel services and bring together senior executives, buyers, and decision-makers from airlines, hospitality, destinations, travel technology, and corporate travel sectors.
Strategic Partnership Between ITB Asia and Business Traveller
The event is a result of a new strategic collaboration between ITB Asia and Business Traveller, integrating one of the most recognised awards programmes in the travel industry into ITB Asia’s official event programme. This partnership enhances ITB Asia’s role as
Asia-Pacific’s leading platform for the travel industry, covering leisure, corporate, and MICE travel communities.
Business Traveller’s readership includes frequent and corporate travellers worldwide, providing influential global reach. The collaboration creates stronger synergies across leisure, corporate, and MICE travel sectors, and reflects a strategic fit between ITB Asia’s international trade platform and Business Traveller’s authority in recognising excellence in travel and hospitality.
Industry Leaders Highlight Event Significance
Denise Jaschke, Managing Director APAC of Business Traveller, said hosting the Business Traveller Global Awards in Singapore coincides with Business Traveller’s 50th anniversary and reflects Asia’s growing importance as a global hub for aviation, tourism, and business travel. She
noted the success of bringing the Asia-Pacific Awards to Singapore last year and welcomed the opportunity to celebrate leading brands raising standards worldwide.
Darren Seah, Executive Director of Messe Berlin Asia Pacific, described the partnership as an exciting milestone for ITB Asia and said, “This partnership marks an exciting milestone for ITB Asia and reflects our continued commitment to strengthening the corporate travel segment.”
Awards History and Voting Process
The Business Traveller Global & Regional Awards have been recognising industry excellence for more than 40 years. Winners are selected through votes by Business Traveller’s readership of frequent travellers, overseen by an international team of travel
experts.
Hosting the awards at ITB Asia 2026 supports stronger engagement among global travel and hospitality stakeholders and enhances ITB Asia’s value to exhibitors, buyers, and visitors in the Asia-Pacific region.
