Vietnam aims to attract 25 million international tourists in 2026 and generate $43 billion in tourism revenue, according to figures from the Vietnam National Authority of Tourism.
In the first half of 2026, international arrivals reached 12.3 million, up 14.9 percent year-over-year. June alone saw 1.68 million visitors landing in Vietnam, underscoring sustained demand. The full-year tourism revenue target is set at VND1.125 quadrillion (about $43 billion).
Vietnam’s Strategic Focus for Tourism Development
Nguyen Trung Khanh, Director General of the Vietnam National Authority of Tourism, outlined the sector’s strategic agenda for the second half of 2026 to emphasize policy reform, expanding international market reach, and accelerating
digital transformation.
These efforts are designed to strengthen tourism’s role as a key economic sector in Vietnam, enhancing its contribution to the national economy and ensuring long-term growth.
Drivers of Recent Tourism Growth
Vietnam’s surge in inbound tourism has been supported by more liberal visa policies, robust tourism promotion initiatives, and the expansion of pivotal source markets. These measures have contributed to the nearly 15 percent increase in visitor arrivals in the first six months of the year.
Collaborative and Digital Initiatives
Authorities plan to reinforce cooperation between airlines, travel agencies, and accommodation providers to accommodate rising inbound travel demand. This includes coordination aimed at facilitating passenger flows through
key hubs such as Hanoi’s Noi Bai International Airport.
The digital transformation strategy involves integrating tourism databases with the national population database and upgrading tourism statistics to align with international standards. This modernization aims to improve data accuracy and support evidence-based policy-making in the tourism sector.
