Vietnam reported receiving around 1.68 million international travelers in June 2026, contributing to a total of 12.3 million visitors in the first half of the year. This figure represents a 14.9 percent increase from the same period in 2025. The country aims to attract 25 million international tourists for the full year and generate tourism revenue of VND1.125 quadrillion, equivalent to $43 billion.
Growth supported by visa policy and source market expansion
The growth in tourist arrivals during the first half of 2026 has been underpinned by more lenient visa policies and intensified tourism promotion. Authorities have also expanded efforts to develop key source markets, which has helped to
increase the inflow of international visitors. These measures align with Vietnam’s strategy to elevate tourism as a major economic sector.
Second-half strategy emphasizes policy reform and digital transformation
Nguyen Trung Khanh, Director General of the Vietnam National Authority of Tourism, outlined that the sector’s focus for the latter half of 2026 will be on reforming tourism-related policies and enhancing international market development. The government plans to fortify the national tourism framework and foster deeper cooperation between airlines, tour operators, and accommodation providers to stimulate inbound travel demand.
Additionally, Vietnam is advancing digital transformation initiatives within its tourism sector. These include integrating tourism databases with the national population database
and upgrading tourism statistics to meet international standards. These technological enhancements aim to improve data accuracy and support evidence-based industry planning.
