Portugal registered 29.9 million tourist arrivals in 2025, marking a 3.3% increase compared to 2024, according to data released by the INE statistics institute. This growth rate is lower than the 9.3% rise recorded in 2024 over 2023.
Leading Source Markets for Portugal Tourism in 2025
The Spanish market continued as the largest source of tourists, accounting for 23.8% of arrivals despite a 0.6% decrease. The United Kingdom remained the second-largest source at 11.9%, registering a 1.9% growth. The French market was third with 10.9% of total arrivals but declined by 2.9% in 2025.
Tourist Spending and Accommodation Statistics
Average tourist expenditure per trip fell by 4.2% to €265 in 2025. Accommodation establishments
hosted 34.8 million guests, who logged 89.7 million overnight stays—up 2.2% in guests and 1.6% in overnight stays compared to 2024.
Domestic and International Overnight Stays and Seasonality Trends
Domestic tourists accounted for 29.5 million overnight stays (32.9% of total), growing 3.5% year-over-year. International tourists contributed 60.2 million overnight stays with a 0.6% increase. Non-residents made up 67.1% of all overnight stays, recorded across 70 municipalities where their stays surpassed those of residents.
The overall seasonality rate declined to 36.4%, the lowest level since 2013. Residents exhibited a higher seasonality rate of 40.4% compared to 34.4% for non-residents. Regional variations showed Alentejo with the highest seasonality at 43.6%,
unchanged from 2024, while Madeira and Greater Lisbon had the lowest at 29.7% and 30.3% respectively.
Among residents, Algarve had a seasonality rate above 50% at 55.9%. Greater Lisbon and the Azores displayed the lowest rates for residents at 28.0% and 30.3%. Non-resident overnight stays recorded highest seasonality in the Azores (46.9%) and the Centre region (42.0%), and lowest in Madeira (28.8%) and Greater Lisbon (30.8%).
Dependence on International Markets
International overnight stays comprised a significant portion of tourism activity, representing one of the highest levels of dependence since 2013. The share of overnight stays by non-residents decreased by 0.6 percentage points from 2024
to 2025. Tourist trips by residents rose 13.7% to 26 million, with domestic travel increasing 14% to 22.2 million trips and overseas travel up 12.5% to 3.9 million trips.
