In 2026, Malaysia reached a notable milestone by welcoming 17.5 million tourists, establishing a new record for visitor arrivals. This achievement reflects a significant rebound in the country’s tourism sector despite ongoing global health challenges.
To further stimulate tourism, Malaysia has introduced an innovative approach by launching the ‘V MY’ plate auction system. This initiative is aimed at attracting interest and providing new incentives within the tourism industry, complementing the ongoing Visit Malaysia 2026 campaign.
