Guam took part in the 41st Seoul International Travel Fair held in Seoul, South Korea, where the destination showcased its offerings in wellness tourism. The participation highlighted Guam’s focus on health and relaxation as a key component of its appeal to the South Korean travel market.
In addition to wellness tourism, the event served as a platform for Guam to open fresh business-to-business pathways. These new travel routes emphasize segments such as sports, cultural experiences, and relaxation travel. The fair provided an opportunity for Guam to enhance its presence and connectivity within South Korea’s travel industry.
