The ICCA Middle East Summit 2026 took place at the Dead Sea, Jordan, serving as a platform to bring attention to the country’s advancing Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.
During the event, Jordan’s evolving MICE industry was showcased, reflecting growth in the region’s trade and conference activities. The summit featured involvement from regional stakeholders, underscoring opportunities emerging within Jordan’s event hosting capabilities.
