Panama has officially introduced a new initiative titled the ‘Meet in Panama NOW’ incentive program. This program aims to position the country as a prime destination for meetings, incentives, conferences, and exhibitions (MICE) tourism within the Latin American region.
Focused on tapping into the expanding MICE market across Latin America, the program is designed to encourage greater numbers of business events to be hosted in Panama. By doing so, it targets to strengthen Panama’s role in this specialized tourism sector.
