Hilton has unveiled a new hotel brand named ‘Undergraduate’ that is specifically aimed at locations near university campuses throughout the United States. This new offering represents Hilton’s entrance into the niche market of campus-centric hotels.
The Undergraduate brand is designed to cater to the distinct lodging needs of the campus community, including students, their families, and visitors. By focusing on this segment, Hilton plans to create lodging options closely aligned with the lifestyle and expectations of those connected to universities.
