Meliá Hotels announced plans to open five additional hotels in Tunisia, aiming to reach a total of 3,000 rooms in the country by 2030. This expansion will double its current hotel portfolio in Tunisia from five properties to ten.
Expansion and Partnership Details
The new hotels will be introduced gradually through a partnership with Management Hospitality Group. This collaboration is part of a strategy to expand Meliá’s management footprint within North Africa, focusing specifically on measured growth in Tunisia.
First-Half 2026 Financial Performance
Meliá Hotels reported first-half 2026 revenue of EUR 1,047.40 million, marking a 7.10% increase compared to the same period last year. EBITDA grew by 2.50%
to EUR 244.80 million, reflecting stable operational progress amid the company’s expansion plans.
Stock Market Performance and Analyst Targets
On October 16, 2026, Meliá Hotels stock closed at EUR 10.35, approximately EUR 2.18 below its 52-week high of EUR 12.53. The market capitalization stood at EUR 2.3 billion on the same date. A consensus target price of EUR 11.84 was reported by Estrategias de Inversión on October 13, 2026.
Despite steady financial results, Bankinter downgraded its rating of Meliá Hotels stock from Buy to Sell on October 7, 2026, while maintaining a target price of EUR 7.60, indicating differing analyst views on the stock’s prospects.
Growth Strategy in North Africa
Meliá
Hotels’ approach to expansion in Tunisia reflects a deliberate, phased strategy to increase its hotel count without expecting immediate increases in earnings. The company’s existing operations in Tunisia provided a foundation for steady revenue growth, supporting gradual network development through its partnership with Management Hospitality Group.
