The GUEXT 2026 event took place in Madrid, serving as a platform for advancing the hospitality tourism sector. The gathering brought together influential figures from the industry to engage in discussions and showcase emerging trends within the tourism and hospitality markets.
Centered on boosting hospitality tourism connections between Europe and Latin America, the event aimed to foster partnerships and open new avenues for cooperation. Various initiatives and opportunities were presented to encourage collaboration, reflecting a regional focus on enhancing the tourism industry’s vitality.
By convening key participants from both continents, the event provided a forum for networking and exchanging insights
that could support further development within hospitality tourism. Its location in Madrid highlighted the city’s role as a hub for international tourism-related dialogue and activities.
Participants in the event had the opportunity to explore trends shaping hospitality tourism within the targeted regions. This engagement is expected to support ongoing efforts toward increasing travel and tourism flows through strengthened sector relationships.
