
GUEXT 2026 is set to take place in Madrid, focusing on advancing hospitality tourism. The event aims to stimulate growth in this sector by showcasing new developments tailored to the needs of the tourism and hospitality industries.
Targeting markets in both Europe and Latin America, the trade show will highlight innovation and opportunities for investment within the tourism field. It serves as a platform for fostering connections between stakeholders interested in expanding and enhancing hospitality tourism in these regions.
By concentrating on these geographic areas and industry aspects, GUEXT 2026 positions itself as a key gathering for professionals aiming to
explore current trends and business prospects in tourism and hospitality. Its presence in Madrid underlines the city’s role as a venue for major tourism-related events.








