New Zealand is seeking to enhance the economic contributions of its business events sector by extending benefits beyond traditional conference settings. The country is placing emphasis on leveraging the broader economic opportunities generated by meetings, incentives, conferences, and exhibitions (MICE) activities.
Efforts are concentrated on maximizing spillover effects that arise from business events, thereby supporting local economies linked to the sector. This approach aims to capture additional value surrounding conferences and gatherings, including various related commercial activities beyond the actual event venues.
