In June 2026, the Los Cabos Tourism Board joined forces with the Association of Canadian Travel Agencies (ACTA) to organize an immersive trip focused on Canadian travel professionals. The collaboration aimed to provide agents with firsthand experiences of Los Cabos, Mexico, as part of a targeted engagement initiative.
The event was crafted specifically for travel agents from Canada, offering them the opportunity to explore the destination in an in-depth manner. The goal was to equip these professionals with comprehensive insights about Los Cabos, supporting their ability to inform and inspire prospective Canadian travelers.
This initiative centered on promoting Los Cabos
through immersive tourism experiences. By deepening agents’ understanding of the region, the Tourism Board and ACTA sought to stimulate interest and potentially increase tourist visits from the Canadian market.
Such cooperative programs between destination marketing organizations and travel trade representatives reflect ongoing efforts to build stronger connections with key source markets through education and engagement.
