New Zealand is focusing on expanding the economic benefits derived from its MICE (Meetings, Incentives, Conferences, Exhibitions) sector by pursuing growth that reaches beyond the conventional settings of event venues. This intent reflects a strategic emphasis on encouraging spillover benefits that extend throughout the wider economy linked to business events and conferences.
Efforts to develop this broader impact highlight New Zealand’s aim to capture more extensive value from business event activities, moving beyond the immediate confines of convention halls and formal meeting spaces. By doing so, the country seeks to support the growth of its conference sector alongside wider business
event growth.
