New Zealand’s business events sector is increasingly concentrating on capturing economic opportunities that extend beyond traditional convention venues. The sector’s approach highlights the significance of MICE spillover—the economic activity generated outside the core meetings, incentives, conferences, and exhibitions spaces.
By focusing on these spillover effects, New Zealand is aiming to strengthen the broader economic benefits linked with business events. This includes leveraging associated sectors such as tourism and related service industries that benefit from visitor spending connected to MICE activities.
