The Caribbean Hotel and Tourism Association (CHTA) is advocating for an expanded approach to measuring tourism’s value throughout the Caribbean region. The organization emphasizes the need for a broader framework that can more accurately represent the sector’s overall worth.
Limitations of Current Measurement Tools
According to the CHTA, existing tourism measurement systems do not fully capture the economic and social contributions that tourism generates across the Caribbean. These tools fall short in reflecting the complete impact of the industry, which is a critical component of many Caribbean economies.
The push for updated measurement methods aims to provide a clearer picture of tourism’s role and value
in the region. By adopting a more comprehensive framework, stakeholders hope to gain better insights into how tourism supports regional development beyond conventional metrics.
