Luanda has officially established the Angola Convention Bureau as part of the country’s initiatives to strengthen the meetings, incentives, conferences, and exhibitions (MICE) tourism sector. This newly introduced bureau will serve as a foundational platform to encourage growth in business travel and the organization of international conferences within Angola.
Driving Growth in MICE Tourism and Business Conferences
The primary objective of the Angola Convention Bureau is to foster the development of MICE tourism. By focusing on this specialized segment, the bureau seeks to attract more international meetings and events to Angola, helping to position the country as a competitive destination for business tourism. This move aligns with Angola’s
broader strategy to diversify its tourism offerings and increase the scale of international conferences hosted in the region.
Located in the capital city, Luanda, the bureau aims to support stakeholders involved in event planning and business travel, providing resources and coordination needed to enhance the nation’s meetings and events landscape. This effort reflects Angola’s commitment to expanding its presence in the global MICE market and to creating new commercial opportunities through business tourism.
