Recent reductions to VisitBritain’s budget for promoting business events have prompted alarm among leaders in the United Kingdom’s meetings sector. The cutbacks affect the funding allocated to supporting the UK’s business tourism and corporate events promotion efforts.
Industry representatives have warned that these funding decreases could jeopardize the UK meetings industry’s ability to maintain its competitive edge internationally. Concerns are particularly focused on the risk that the country may lose ground against other global destinations in attracting corporate gatherings and business events.
