ITB China 2026 took place in Shanghai, drawing a total of 23,500 attendees to the event. This prominent travel fair continues to provide a significant platform for fostering collaboration across the global tourism sector.
Among the participants were tourism boards from notable countries including Qatar, Brazil, Mexico, France, Egypt, South Africa, Germany, Italy, Malaysia, and Turkey. The event highlighted efforts to establish new standards in international tourism cooperation and destination marketing, strengthening relationships within the travel industry.
