The Pacific Asia Travel Association (PATA) marked its 75th anniversary during the 2026 Annual Summit hosted in Pohang, Korea. This milestone event brought together the association’s members to reflect on decades of collaboration within the tourism sector across the Pacific Asia region.
During the summit, PATA formally acknowledged member organizations that have demonstrated enduring involvement in the travel industry, honoring those with more than 50, 60, and 70 years of continuous contribution. This recognition illustrated the long-term partnerships that have helped sustain growth and innovation in the sector.
The anniversary occasion emphasized PATA’s ongoing commitment to global tourism leadership, highlighting
the importance of sustained dedication from its members to the expansion and development of the tourism industry. By honoring these long-serving organizations, the association underscored the value of steadfast engagement in supporting the region’s tourism landscape.
