The annual ITB China event held in Shanghai in 2026 attracted a total of 23,500 participants. This gathering of industry professionals reaffirmed the event’s status as a prominent meeting point within the travel sector.
Global Collaboration in the Travel Industry
ITB China 2026 functioned as a venue that brought together stakeholders from across the world’s travel and tourism markets. The event emphasized fostering cooperation and establishing cross-border partnerships aimed at enhancing international travel relations.
