Held in Shanghai, ITB China 2026 welcomed 23,500 participants to the event, making it a significant gathering for travel industry professionals. The convention brought together a large audience within the international travel sector in 2026.
Driving Global Travel Partnership and Industry Networking
The focus of ITB China 2026 was on strengthening global cooperation in tourism. Acting as a platform, the event enabled various stakeholders from the travel industry to engage in collaboration and share expertise. Participants used the event to enhance their professional networks and explore new opportunities for partnership across international markets.
As a prominent forum in the travel calendar, ITB China 2026 continues to support
dialogues that encourage cooperation among global tourism players. The event’s emphasis on collective advancement reflects ongoing efforts within the industry to build stronger international connections for sustainable travel development.
