Actor John Malkovich has been chosen as the leading figure for Croatia’s latest tourism campaign. The initiative highlights Malkovich’s involvement to attract wider attention to the country’s travel appeal.
Timing the campaign’s debut prior to the 2026 FIFA World Cup, the Croatian tourism board aims to raise interest in popular locations such as Dubrovnik and other notable coastal cities. The move seeks to leverage the heightened global focus on Croatia associated with the upcoming international sporting event.
