The ITB Americas 2026 tourism trade event is scheduled to take place from November 10 to 12 in Guadalajara, Mexico. This gathering brings together various stakeholders from the tourism industry for a business-to-business platform focused on the Americas.
Representatives from several countries across the American continent and the Caribbean are expected to attend, including Brazil, the United States, Peru, Argentina, Jamaica, and the Dominican Republic. The event is regarded as the largest B2B tourism trade meeting in the region, underscoring its significance for participants across these markets.








