The Guangzhou International Travel Fair took place in 2026 in Guangzhou, China, bringing together a wide range of stakeholders from the tourism industry worldwide. This event served as a platform to observe the ongoing recovery of the tourism sector within China.
Throughout the fair, participants emphasized the growing momentum in the country’s tourism market, underpinned by encouraging signs of recovery. The gathering also showcased robust opportunities for global tourism businesses to engage and expand, reflecting resilience across the travel sector.
