Wyndham Hotels & Resorts has formed a strategic partnership with HotelREZ Hotels & Resorts that will bring over 40 luxury properties from HotelREZ’s Elegant Hotels of the World portfolio into Wyndham’s Registry Collection Hotels brand by early 2027.
Registry Collection Expansion and Hotel Profiles
The Registry Collection Hotels brand currently features more than 30 hotels across nine countries, including locations such as Panama City, Panama; St. John, Antigua; and Miami, USA. The hotels joining through the partnership are primarily small luxury boutique properties averaging between 20 and 50 rooms each.
Benefits to Independent Hotels and Wyndham Franchise Network
The arrangement enables these independent hotels to maintain their unique identities while accessing Wyndham’s global reach,
commercial technology, and loyalty program. Wyndham Hotels & Resorts operates approximately 8,500 hotels across about 100 countries on six continents through its 25 distinct brands, including the Registry Collection Hotels brand.
Impact on Wyndham Rewards Members and Technology Integration
Hotels joining the Registry Collection will become part of the Wyndham Rewards program, which currently enrolls around 129 million members worldwide. Wyndham is also rolling out a flexible model allowing certain properties from HotelREZ’s Best Loved Hotels group selective access to Wyndham’s technology platform, which incorporates AI tools such as Claude, ChatGPT, and Google Gemini, enhancing booking and guest engagement experiences.
Official Statements from Wyndham and HotelREZ
Wyndham’s Chief Commercial Officer highlighted the partnership as
a means for Wyndham Rewards members to access a wider range of luxury hotels worldwide. HotelREZ emphasized that the alliance focuses on unlocking commercial opportunities for member hotels by leveraging one of the world’s largest hotel ecosystems alongside Wyndham’s growing loyalty program.
Background on HotelREZ and Its Collections
HotelREZ Hotels & Resorts, established in 2004 and headquartered under founder Mark Lewis, manages Elegant Hotels of the World with over 300 independent luxury hotels globally. It also operates Best Loved Hotels, a collection of distinctive upscale independent properties. HotelREZ provides a proprietary SaaS platform, global distribution, and other commercial infrastructure to support independent hoteliers.
Industry Context of the Partnership
The partnership responds
to industry trends emphasizing the integration of global scale, advanced technology, and robust loyalty programs to aid independent luxury hotels in competing internationally. Wyndham, known as the first major hotel company operating fully on a cloud-based platform, is expanding its luxury footprint by incorporating HotelREZ’s boutique hotels into its portfolio.
