The World Travel & Culture Expo 2026 will take place in Bangkok from October 29 to 31 at IMPACT Mueang Thong Thani. The event is organized by the Tourism Authority of Thailand (TAT), Tourism Council of Thailand (TCT), and Guangdong Grandeur International Exhibition Group and focuses on promoting tourism, trade, and investment in Thailand and the ASEAN region.
Event Background and Strategic Importance
The expo coincides with the 50th anniversary of diplomatic relations between Thailand and China, underscoring strengthened ties amid China’s policy of expansion. The 2026 edition builds upon the achievements of the 2025 expo, which successfully connected global brands and facilitated high-value business
negotiations. The event highlights Thailand’s strategic position as an ASEAN tourism and entertainment hub.
Exhibit Themes and Industry Focus
Specialized exhibitions scheduled for WTCE 2026 will feature sectors such as amusement parks, billiards, and film technology. A key panel discussion will address future tourism trends, focusing on sustainability, safety, and immersive technologies. The expo aims to foster knowledge sharing and facilitate business cooperation in tourism and cultural sectors.
Official Participation and Economic Impact
Government officials and industry leaders, including Mr. Pasakorn Rangsiwatanasak, have emphasized the expo’s role in driving economic growth through tourism, culture, sports, and entertainment. TAT Governor Ms. Thapanee Kiatphaibool noted WTCE 2026’s commitment to sustainable tourism emphasizing
quality experiences and strategic partnerships.
Thailand expects over 5.13 million Chinese visitors in 2026, with China remaining its top international source market. The expo serves as a platform to leverage this market strength and expand Thailand’s role as a gateway for tourism and business in the ASEAN region.
