Venice city government is considering raising its tourist day-tripper entry fee to up to €30 ($34) in 2027, up from the current rate of €5 to €10. The increase aims to better control visitor impact and deter overcrowding, addressing the city’s longstanding overtourism issues, according to Michele Zuin, budget and taxation councillor for Venice.
Entry Fee Operational Data and Revenue in 2026
In 2026, the tourist entry fee was charged only on selected days from April 3 to July 26, between 8:30 a.m. and 4 p.m. Over that period, the city sold nearly 680,000 entry tickets, generating more than €5.2 million in revenue. This phased implementation highlights Venice’s
approach to gradually applying the fee to manage peak visitation periods.
Discounts, Exemptions, and Maximum Fee Discussion
The entry fee applies exclusively to day-trippers, with exemptions for children under 14 years old. Early reservations grant visitors a lower charge. Although there is public discussion about increasing the fee as high as €50, authorities currently consider a maximum charge around €30 more feasible.
Official Statements on Fee Impact and Adjustment Process
Michele Zuin stated the current €5-10 fee “is affordable for virtually everyone” and risks losing its intended deterrent effect. He noted that the 2027 fee increase requires negotiation and approval by the Italian government. Zuin said, “The current €5-10 charge is affordable for virtually
everyone; the risk is that it no longer has the deterrent effect that this measure is supposed to have.”
Overtourism Context and Policy Objectives
Venice introduced the tourist entry fee in 2024, becoming the first city worldwide to apply such a charge aimed at tackling overtourism and population decline. The fee encourages visitors to avoid crowded dates, including the May Day public holiday, by varying charges based on booking time and date. The increase is part of broader efforts to sustainably manage tourism pressure in the historic city.
