The inaugural Syria Travel Show (STS) is scheduled from 28 to 30 September 2026 at Al Moutanbi Hall, located in the Dama Rose Hotel in Damascus, Syrian Arab Republic. The event is organised by Mangusteen Events and Exhibitions and SO Media under the patronage of the Syrian Ministry of Tourism.
STS 2026 will bring together more than 30 exhibitors and over 20 speakers, along with upwards of 5,000 attendees including tourism authorities, investors, hotel groups, developers, airlines, tour operators, travel agencies, technology providers, franchise owners, and cultural institutions.
Visitor arrivals in Syria reached 3.52 million in the first half of
2026, more than doubling compared to the same period in 2025. International arrivals grew by 448%, Arab visitors increased by 107%, and Syrian expatriate arrivals rose by 75%, signaling a robust recovery and growing confidence in Syria’s tourism sector from regional and international markets.
The three-day event will showcase opportunities across hospitality, aviation, destination development, tourism technology, cultural experiences, infrastructure, and public-private partnerships. The programme includes a travel trade exhibition, keynote presentations, panel discussions, cultural showcases, networking sessions, and curated B2B matchmaking designed to foster partnerships and investment.
H.E. Mazen Al-Salhani, Syria’s Minister of Tourism, stated, “Syria’s tourism sector is
entering a new phase, underpinned by growing regional and international confidence, rising visitor demand and a clear commitment to creating an investment-friendly environment. Our ambition is to build a tourism-led economy by empowering the private sector, attracting responsible investment and developing world-class tourism experiences that showcase Syria’s unique cultural and natural assets. Syria Travel Show will provide an important platform for bringing together investors, industry leaders and strategic partners to unlock the sector’s full potential and shape its next phase of growth.”
Registration is open to trade visitors, investors, buyers, operators, and tourism professionals. Exhibition and sponsorship opportunities are offered
to Syrian, regional, and international organisations aiming to engage with Syria’s evolving tourism industry and expand commercial partnerships.
