Sun Group participated for the first time in the Seoul International Travel Fair, marking a new outreach effort in the South Korean market. The event provided an opportunity for the company to present its offerings to attendees and travel industry professionals.
Central to Sun Group’s presentation was promoting Phu Quoc as a key destination. The company aimed to showcase the island’s attractions to Korean travelers, aligning with its strategy to increase tourism from South Korea. This focus reflects Vietnam’s broader efforts to expand international tourism through prominent travel fairs.
