Sun Group made its inaugural appearance at the 2026 Seoul International Travel Fair, South Korea’s largest travel exhibition. The debut marked the group’s entry into this major tourism event, aiming to increase interest in Vietnamese travel destinations.
Phu Quoc and Vietnam Tourism Promotion
At the fair, Sun Group highlighted travel products centered on Phu Quoc island as well as broader Vietnam tourism offerings. This included presenting the appeal of these destinations to attendees, positioning them as attractive options for travelers seeking diverse experiences in Southeast Asia.
Flight Offers Targeting Key Asian Markets
In conjunction with tourism promotion, the group introduced special flight deals aimed at travelers from South Korea, Japan, and India.
These offers were designed to enhance accessibility and stimulate travel demand to Vietnam through tailored airfare packages.
These initiatives at the Seoul International Travel Fair reveal Sun Group’s focus on promoting Vietnam as a competitive destination and facilitating market connections in Northeast and South Asia. The exact visitor numbers for the event and details of the flight deals have not been publicly disclosed.
