The Sri Lanka Convention Bureau recently organized a series of roadshows across India with the intention of promoting meetings, incentives, conferences, and exhibitions (MICE) tourism. These events are part of Sri Lanka’s efforts to intensify ties within the business travel segment focused on corporate and incentive tourism.
The roadshows specifically target the high-spending corporate travel sector in India. By engaging this market, the initiative aims to encourage increased business-related travel to Sri Lanka, reinforcing the country’s position as a destination for meetings and incentives tourism. This activity is aligned with broader Sri Lanka tourism promotion strategies focused on premium corporate
travelers.
