Sri Lanka officially launched the consultancies for developing its Global Promotional Campaign Roadmap and National Tourism Strategic Plan (2026–2030) on August 31, 2026. The launch and briefing were held at the auditorium of the Sri Lanka Institute of Tourism and Hotel Management (SLITHM), supported by the World Bank’s Grant Facility for Project Preparation.
Consultancies Engaged for International Promotion and Strategic Planning
The Tourism Section of the Ministry of Foreign Affairs, Foreign Employment and Tourism initiated the engagement of consultancies to establish a framework for international marketing. This effort forms part of a broader five-year strategy designed to reposition Sri Lanka’s tourism sector into a high-growth phase through enhanced
global promotion.
Tourism Targets Set for 2026-2030
The strategic plan includes targets of 2.7 million tourists and $4.2 billion in revenue for 2026. For 2027, the goals are more than 3 million arrivals and $5 billion in revenue. The plan’s long-term ambition aims to elevate tourism earnings to $10 billion by 2030, establishing Sri Lanka as a significant tourism market in the region.
