The Sri Lanka Convention Bureau recently completed a series of MICE (Meetings, Incentives, Conferences, and Exhibitions) roadshows across three major Indian cities: Ahmedabad, Kolkata, and Chennai. These events took place as part of an effort to position Sri Lanka as a compelling destination for business events originating from the Indian market.
The roadshows specifically targeted corporate and business event sectors to highlight Sri Lanka’s offerings in the meetings and events industry. By engaging stakeholders in these key cities, the Bureau sought to increase awareness of Sri Lanka’s potential as a business events hub in India.
