During Golden Week 2026, South Korea experienced a notable increase in visitors from Japan and China, with an estimated 220,000 tourists arriving in the country. This influx of travelers played a significant role in elevating the nation’s tourism activity during this peak holiday period.
Strong Sales Performance Linked to Tourist Arrivals
The surge in visitor numbers corresponded with a reported 53% growth in sales throughout Golden Week compared to a prior period. This substantial increase highlights the economic impact attributed to the higher volume of tourists from the two neighboring countries during the holiday.
These figures reflect a concentrated period of increased travel activity between East Asian
countries, underscoring South Korea’s appeal as a destination during key regional holidays.
