Sirma participated in HITEC 2026 held in San Antonio, where the company presented its connected artificial intelligence solutions designed specifically for the hospitality sector. The event around late May 2026 brought attention to how integrated AI technologies can be applied within real-world hotel and hospitality environments.
The focus of Sirma’s presentation was on the use of connected AI systems to improve operational efficiency in hospitality operations. Their demonstration highlighted how this technology can support better management and service delivery in hotels and similar venues by optimizing day-to-day processes.
