Prague experienced notable growth in its meetings industry throughout 2026, marking an important development in the city’s positioning as a business event destination. This expansion reflects increasing interest in Prague’s facilities and infrastructure for hosting meetings and conferences.
New Unified Tourism Brand Targets Business Events
In conjunction with this sector growth, Prague introduced a unified tourism brand specifically designed to enhance its appeal for business tourism. The launch of this brand aims to consolidate the city’s identity in the meetings and events market while facilitating the attraction of additional corporate gatherings. The initiative is expected to strengthen Prague’s image as a competitive meeting destination.
