Panama has introduced a new incentive initiative named Meet in Panama NOW with the objective of enhancing its role in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector across Latin America. The program reflects Panama’s intent to become a leading destination for business-related tourism in the region.
Through this incentive program, Panama aims to capitalize on its strategic advantages to attract more business events. The initiative is structured to reinforce the country’s appeal as a hub for meetings and incentives, focusing attention on the growing Latin American MICE tourism market.
