Portugal saw tourist arrivals reach 29.9 million in 2025, up 3.3% from 2024. The Spanish market remained largest despite a slight decline, while UK arrivals grew 1.9%.
Europe's international visitor arrivals rose 5% year-to-date in 2026, led by Greece, Italy, and Malta. Greece recorded a 38.3% increase in arrivals and a 64.3% rise in travel receipts.
Vietnam welcomed 1.68 million international visitors in June 2026 and aims to attract 25 million by year-end. The country targets $43 billion in tourism revenue for 2026.