Syria’s Ministry of Tourism signed an MoU in July 2026 with three Saudi tech firms to develop a comprehensive digital tourism ecosystem. Visitor arrivals more than doubled in H1 2026 to 3.52 million, fueling the push for modernization.
Albania’s foreign tourist arrivals rose to 5 million in the first half of 2026, up 6.2% from 4.8 million in 2025. Declines from Kosova, North Macedonia, Germany, Turkey, and Montenegro were offset by growth from other markets.
A historic June 2026 heat wave caused low water levels on the Rhine and Danube rivers, forcing cancellations and itinerary changes by Avalon Waterways, Viking Cruises, and others. The heat wave coincided with thousands of excess deaths across Europe.