New Zealand is increasingly concentrating on capturing economic advantages from its Meetings, Incentives, Conferences, and Exhibitions (MICE) industry that extend beyond the immediate boundaries of convention centres. This expanded approach aims to enhance the overall economic contributions generated by business-related events held within the country.
The emphasis lies in harnessing broader financial benefits associated with business events across New Zealand’s tourism and related sectors. By looking past the conventional scope of convention halls, the country is seeking to maximize the economic impact derived from the MICE sector as a whole.
