New Zealand is actively working to extend the economic benefits derived from the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector beyond the confines of convention centers. The country is focusing on capitalizing on spillover gains associated with business events to boost its overall economic return.
Expanding Economic Impact Outside Convention Halls
Efforts are underway to enhance how events in the MICE sector contribute to local economies by targeting benefits that occur outside traditional event venues. This initiative underlines New Zealand’s intent to leverage the broader impact of business gatherings, driving economic activity in surrounding communities and sectors connected to the events.
