New Zealand is actively developing its business events and conference sector as part of ongoing efforts to broaden its role within the international meetings, incentives, conferences, and exhibitions (MICE) market. The country’s strategy places emphasis on expanding the scope of its conference capabilities to reinforce its global business events profile.
In addition to bolstering conventional meeting venues, these initiatives aim to generate wider economic spillover effects that reach beyond traditional convention centers. This approach is intended to enhance the overall contribution of the MICE sector to local economies by leveraging business event activity across multiple spheres.
